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Guardians of the Art of Attraction | The Secrets of Style
The Secrets of Style

FOR DEVOTEES OF CLASSIC MENSWEAR

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LOGO | The Secrets of Style

The CLUB is coming. Apply now.

Our journey is about to begin and access is deliberately limited to ensure an exclusive experience. If your heart beats in sync with excellence and curiosity drives you towards the unexplored, we invite you to leave us your email. You will receive exclusive updates as the launch approaches and information on how to join our CLUB - I SEGRETI DELLO STILE

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I consent to the processing of my personal data for marketing purposes according to Art. 13 of the European Regulation 2016/679

WE ARE GENTLEMEN

This project was born from over 40 years of experience, from a continuous dialogue with enthusiasts and professionals, from journeys discovering sartorial traditions, and from the desire to pass on a unique heritage.

The Secrets of Style was born from the eponymous book published by founder Antonino Ubaldo Caltagirone in 2017. Today it is much more than a brand: it is a cultural project, a tangible expression of a shared passion and a commitment to enhancing classic menswear.

The Secrets of Style is a brand owned by Italian Style Network APS, a non-profit cultural association founded to promote sartorial tradition, craftsmanship excellence, the use of natural fabrics, and Made in Italy.

More and more companies turn to us to enhance their product and build a distinctive corporate style. We support brands in the clothing world — and beyond — with targeted consulting on fit, fabric selection, balance of cuts, classic style codes, and characteristics of the main Italian sartorial schools.

We work alongside companies to help them interpret elegance as a strategic lever, transforming product into storytelling and style into positioning, with training courses for the sales network and support in defining aesthetic identity.

With the same care and passion, we also dedicate ourselves to private individuals who wish to perfect their style, through personalized consulting and access to the Heritage Academy, our high-level training course dedicated to classic menswear.

The Secrets of Style | The Club

Images from the Style Weekends

Corporate Consulting

Why companies choose us

In the world of fashion and clothing, standing out is not just a matter of design: it’s about culture, competence, and consistency. We collaborate with companies operating in the bespoke, semi-bespoke, and industrial product sectors, offering expert and tailored support at every stage of the production and commercial process. Here are some examples of how we can support you:

  • Consulting on Fabrics and Seasonality

  • Fit and Cut Analysis

  • Sales Network Training

  • And much more...

Knowing how to dress
is a game

If you know the rules...

What you will learn at the Academy | The Secrets of Style

Everything starts with the fabric

Knowing fabrics, weights, weaves, and colors will allow you to choose the right match at a glance.

Elegance lies in the voids

Understanding the parameters of fit will help you create a wardrobe that enhances your figure.

Communicate without words

Knowing the four registers — formal, informal, leisure, and ceremony — will allow you to stand out on every occasion.

Tailoring makes the difference

Understanding the harmony of a tailored suit will allow you to wear a garment that everyone will admire.

Devil is in the details

Understanding the value of accessories and how to match them will allow you to personalize your style.

Form is substance

Knowing the rules of classic menswear will ensure you're well-dressed, not just wearing a nice outfit.

The cheeky suspender

Only when you know all the codes of classic style will you be able to break them skillfully.

To refine Style

Our team is available to analyze specific needs and desired goals, creating customized projects that meet your expectations.

  • One-to-One Meetings

  • Style Weekends

  • Motivational Speeches

  • Training Seminars

Services

Our Paths to Refine Style

Men's style is a language made of codes and rules, but each of us interprets it uniquely. Like a rough diamond, your style needs to be polished and refined to best reflect your personality, goals, and desires.

To help you on this journey, in addition to online training courses, we offer tailored services designed to accompany you in perfecting your style.

As a non-profit cultural association, our services are exclusively reserved for members. This allows us to offer high-value content and support at affordable costs, making style care an opportunity for all those who share a passion for taste and elegance.

Heritage Academy

The Heritage Academy is the first complete online course dedicated to classic menswear. It’s not just a learning path, but a journey towards true mastery of style. With our Academy, you will transform your style into an art that speaks about you and your value.

Personalized wardrobe planning and building journey

Together, we plan a personalized journey to build or optimize your wardrobe, taking into account your needs, priorities, and budget range. We will direct you to our trusted partners, who will welcome you with reserved treatments and no financial surprises. Whether you're starting from scratch or already have a varied wardrobe, you will have a guided and structured plan for every purchase.

Events, live seminars, and social gatherings

An opportunity to meet other enthusiasts and share experiences. Like a real club, we organize group meetings in an exclusive environment, with special guests such as tailors, shirtmakers, shoemakers, and wine and champagne experts.

Academy | The Secrets of Style

Heritage Academy

Discover your full potential

The Heritage Academy is the first complete online course dedicated to classic menswear.

It is not just a learning path, but a journey towards true mastery of style.
After completing the course, you will gain:

Confidence and Authority: You will learn to dress elegantly for every occasion, communicating trust and competence without words.

In-depth Knowledge: From fabrics to fit, you will understand the details that make the difference between an ordinary and an extraordinary garment.

An Intelligent Wardrobe: You will know how to build a functional and versatile wardrobe suitable for every moment of your life.

A Universal Language: Style will become your business card, a way to express who you are and what you represent.

It is never too late to invest in yourself.
With our Academy, you will transform your style into an art that speaks of you and your value.

Academy | The Secrets of Style

Image Consulting

Discover your full potential

Our image consulting is a personalized path dedicated to those who want to master the art of classic men's style.

It's not just about choosing a suit: it’s deep work on image, taste, and awareness. A journey supported by an expert, to enhance yourself in every context with consistency and refinement.

Through our personalized guidance, you will achieve:

Confidence and Authority: You will learn to dress elegantly for every occasion, communicating trust and competence without words.

In-depth Knowledge: From fabrics to fit, you will understand the details that make the difference between an ordinary and an extraordinary garment.

An Intelligent Wardrobe: We will build a functional wardrobe coherent with your lifestyle, so you are always ready and appropriate, simply and naturally.

A Universal Language: Your style will become your business card, a personal and professional expression tool that represents you in every circumstance.

It is never too late to invest in yourself.
With our consulting, you will transform your image into an art that speaks of you, your values, and your journey.

Testimonials

Thoughts from our members

Mario Bellitti | Recensione Academy

I have known Antonino Ubaldo Caltagirone for years and I can say he is more than a friend: he is an inexhaustible source of knowledge about secrets that few still preserve. Working in the world of luxury requires meticulous care for every detail, and personal style is no exception. This course, led by Antonino, has elevated my wardrobe to a level that fully reflects the values of the brand I represent. Each lesson was a journey into taste, elegance, and tradition, with a depth of knowledge that only he can convey.

Mario Bellitti | Recensione Academy

Mario Bellitti

Sales Manager Vhernier
Nicola Spadafora | Recensione Academy

Working daily in institutional and high-profile environments requires not only technical skills but also an image that conveys authority and respect. Thanks to the Academy, I refined my style, learning to communicate confidence and professionalism through what I wear. A real asset to my career.

Nicola Spadafora | Recensione Academy

Nicola Spadafora

Lawyer and President of CONFAPI Milan
Elisa Polverini | Recensione Academy

I had the privilege of hosting The Secrets of Style and Antonino Ubaldo Caltagirone as a speaker for my Hairdressing Academy, and the impact was extraordinary. Antonino has the unique ability to intertwine style culture with the values of beauty, transmitting secrets that are not just techniques but real life lessons. His interventions inspired our team to see personal style as an extension of our art, enhancing our professional vision and enriching our approach with clients. An experience we will cherish for a long time.

Elisa Polverini | Recensione Academy

Elisa Polverini

CEO and Art Director Polverini Hair Academy
Maria Teresa Bergamaschi | Recensione Academy

I have known Antonino Ubaldo Caltagirone for many years, and beyond being a friend, I consider him a true philosopher of style. His ability to analyze, interpret, and convey the principles of taste and elegance is unique, and The Secrets of Style project is its highest testimony. It's not just a brand but a true cultural mission that preserves and promotes rare values. Every detail, every lesson, every word transmits a depth that goes beyond mere appearance, touching the very essence of style as an expression of one's identity. I am honored to have shared part of his journey and to call him a friend.

Maria Teresa Bergamaschi | Recensione Academy

Maria Teresa Bergamaschi

Lawyer Studio Associato Palazzo Bergamaschi
Francesco Mandressi | Recensione Academy

I discovered that Antonino Ubaldo Caltagirone’s course is an extraordinary resource, especially for those like me who thought they didn't need it. I always considered elegance as something only for those in specific circles or deeply interested in fashion and image. I was wrong. What Caltagirone teaches is that style and elegance speak about who we are and how we approach others in our lives.

Francesco Mandressi | Recensione Academy

Francesco Mandressi

Project Manager Mondadori Libri Spa
Yuri Tartari | Recensione Academy

From a very young age, I have been passionate about classic elegance. It is a concept and lifestyle that transcends time and trends. Simplicity, refinement, and sobriety. Well-tailored suits, high-quality fabrics, and a palette of neutral, sophisticated colors. But classic elegance is not just about clothing or its accessories. Its fundamental core is personal behavior: courtesy, respect, and discretion. It is by observing the style of great gentlemen, being surprised by their class, that one begins to love and master it. In the Italian and international scene, my friend Antonino Ubaldo Caltagirone is undoubtedly a point of reference, an undisputed standard-bearer of these values with his person, a champion always striving in the battle for the defense of classic elegance and immortal beauty.

Yuri Tartari | Recensione Academy

Yuri Tartari

Lawyer, Politician, Public Figure
Giovanni Alfieri | Recensione Academy

I have known Antonino for many years and have always appreciated his dedication to the subject of style, experienced as a total experience of male living. The philosophy on which he bases his work is authenticity and sobriety, cornerstones in the world and way of Being. I thank Antonino for his 'mission,' which he fortunately shares with others.

Giovanni Alfieri | Recensione Academy

Giovanni Alfieri

Plastic Surgeon, Alfieri Medical Studio
Alfonso Mattozzi | Recensione Academy

I have known Antonino Ubaldo Caltagirone for many years, and in him, I have always seen a unique figure, capable of combining the depth of a philosopher with the taste of a true master of style. The Secrets of Style project reflects his passion for elegance and his extraordinary ability to preserve and transmit values that today risk being lost. When Antonino visits me in my restaurant, a magical atmosphere is created: there is a special attention from other customers, and almost without realizing it, everyone starts talking. The restaurant transforms into a celebration, a place of humanity exchange rarely seen. It is an honor to know and collaborate with such a person, capable of making even the simplest moments special.

Alfonso Mattozzi | Recensione Academy

Alfonso Mattozzi

Heir of the Mattozzi L'Europeo Restaurant dynasty in Naples
Sara Micheli | Recensione Academy

Meeting Antonino Ubaldo Caltagirone was an enlightening experience. In my profession, aesthetics are not just about appearance but about the balance between form and substance, between what is seen and what is. Antonino embodies this philosophy perfectly: he is not just a style expert but a true master in bringing out a person's identity through details and choices that reflect their essence. His availability and listening skills helped me understand how much image can be an added value in the medical profession, where elegance and self-care inspire trust and respect.

Sara Micheli | Recensione Academy

Sara Micheli

Anesthesiologist and Aesthetic Doctor
Simeone Alfred | Recensione Academy

I had the pleasure of reading The Secrets of Style and meeting Antonino Ubaldo Caltagirone in person. What struck me most was his availability and the passion he puts into sharing what he knows. The book is a treasure trove of insights and reflections that go far beyond appearance, touching on identity and authenticity themes that every professional should consider. Antonino showed me how style is a language, a way to communicate who we are even before speaking. In a world often dominated by superficiality, he reminds us of the importance of what is authentic and timeless.

Simeone Alfred | Recensione Academy

Simeone Alfred

Orthopedic Surgeon
Cristiano Fontana | Recensione Academy

The 'Secrets of Style' course is a real journey into the world of classic men's dressing and has radically transformed my approach to clothing. Thanks to the carefully structured lessons, I learned the importance of fit and how it can make the difference between an ordinary outfit and an extraordinary one. One of the most valuable aspects of the course was the section on fabrics. The variety of materials and their characteristics were explained in detail, allowing me to understand not only how to choose the right fabrics for every occasion but also how they affect the appearance and durability of garments. The teachings on style are not limited to theoretical notions but are accompanied by practical examples that facilitate application in everyday life. I learned to better evaluate my purchasing choices, favoring garments that reflect the criteria of elegance and functionality. In conclusion, I highly recommend 'Secrets of Style' to anyone who wants to delve into the art of classic style and improve their wardrobe. This course is not only informative but also inspiring, making it an indispensable investment for those who truly want to understand and master men's elegance.

Cristiano Fontana | Recensione Academy

Cristiano Fontana

MedTech Strategic Advisor, Board Member and Investor

WE BELIEVE IN TEAMWORK.
DO YOU HAVE WHAT IT TAKES TO BECOME OUR PARTNER?

We are selecting excellent partners, masters of classic menswear who share our mission: to bring authentic Italian style to the world. Our reputation is built on artisanal skills that have made history, on tailors who have created masterpieces. Even today, Italian shirts, ties, and shoes are true works of art, characterized by details that make the difference. We are here to showcase these wonders to an exclusive and global clientele. If you have a tailor shop, a shirt-making workshop, or you are a craftsman producing shoes or accessories and share our vision, apply and let’s start building something extraordinary together.

Partnership | The Secrets of Style

Life is the art of encounter

Let’s have a coffee. Even if it’s virtual.

For collaborations, partnerships, inquiries, and insights

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I consent to the processing of my personal data for marketing activities pursuant to Article 13 of European Regulation 2016/679

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