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ACADEMY -THE SECRETS OF STYLE

FOR ENTHUSIASTS OF MASCULINE ELEGANCE

Elegance is not just a new suit or the combination of a shirt and tie. It is light, it is what cannot be seen but can be perceived. It is a refined language made of precise codes, and here, in this course, you will find those same codes and learn how to master them and make them your own.

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ACQUIRE THE CODES OF STYLE TO
MASTER EVERY OCCASION.

In the art of dressing, the real difference does not lie only in the garment, but in the ability to choose with taste, to match with precision, and to wear with confidence. True style is not made of rigid rules, but of a deep awareness born from knowledge and experience.

The Academy of the Secrets of Style does not simply offer rules, but guides you on a journey that will allow you to acquire complete mastery of your personal style. Here, we will not give you grades or rankings, but we will provide you with the tools to move authoritatively among the different nuances of style, for every occasion.

La Piattaforma |THE SECRETS OF STYLE

Heritage Academy

What you will find inside the course

Journey into the World of Fabrics

Fabric is the starting point for the construction of every look. Knowing the materials you wear is essential not only for matching colors but also for properly combining weights and textures, creating harmonious outfits appropriate for every season and occasion. Being able to choose the right fabric means elevating your style to a higher level, making each combination a conscious choice that speaks of care and attention to detail.

In this chapter, we will take you on a journey to discover the secrets hidden behind fabrics, so you can understand the importance of selecting the materials you will wear. You will learn to distinguish the different weaves and characteristics, allowing you to choose the right fabric for every occasion and season.

Carded, Combed, Slubby, and Twisted: We will explore the differences between these processes, which are fundamental to understanding how a fabric can influence the appearance and structure of a garment. You will learn to recognize the features that make a fabric softer or stiffer, more durable or lightweight.

Winter Fabrics: A focus on wools, cashmere, and precious fabrics to face the cold seasons with elegance and comfort. You will discover the qualities that make these materials warm and enveloping without sacrificing style.

Summer Fabrics: Learn how lightweight wools, linen, and other summer fabrics allow you to maintain freshness and lightness even during the hottest days without losing refinement. You will learn which fabrics to choose for a relaxed yet always impeccable look.

You will also find a BONUS dedicated to Shirt Fabrics
From the lightness of fil-à-fil to the texture of Oxford, we will see the best fabrics for shirts for every season and occasion, so you can always wear the right garment with the appropriate quality and comfort.

This journey will provide you with all the knowledge you need to navigate the world of fabrics, allowing you to choose with awareness those that best reflect your style and needs.

Elegance – The Criteria of Fit

This chapter represents the very essence of the course, the core to understanding what truly makes a garment impeccable. Learning the secrets of the aesthetic part of elegance means knowing how to evaluate the fit of a suit, whether tailored or off-the-rack, and this is a rare and precious art. It is through the perfect balance between the technical components of a suit or outerwear that, once worn, one can enhance appearance, elongate the silhouette, guarantee comfort, and feel confident and at ease.

In the world of classic menswear, there are specific and technical details that, if ignored, prevent you from choosing the right suit for your body type or from effectively guiding a tailor in creating a bespoke garment. In this chapter, you will discover these secrets and master the fundamental principles of elegance, allowing you to make informed choices and become a refined expert in selecting and managing your wardrobe.

Not just theory: Through practical and concrete examples, we will show you what works and what doesn’t, allowing you to fully understand the differences between a suit that flatters your figure and one that, on the contrary, detracts from it.

The fundamental parts of a suit: We will explore in detail the armhole, the shoulders, the collar, the chest pieces, the drape, and the correct proportions, which together form the supporting structure of a tailored garment. Understanding how these parts must interact with each other is essential to achieving the perfect fit.

Softness and fit of trousers: Not all trousers are the same. We will study how the softness and structure of trousers affect comfort and aesthetics, learning to recognize which details can make the difference between a pair of trousers that fits like a glove and one that does not flatter your figure.

How to try on a suit, standing and seated: Trying on a suit is not limited to wearing it for a few minutes in front of a mirror. We will teach you how to evaluate the fit of a garment both standing and seated, because a suit must not only look perfect but also perform well in all situations of daily life.

The Four Registers of Classic Menswear

In this chapter we will explore the essential garments for every context, presenting outfits and combinations that will inspire you for day and evening wear in every season of the year. A complete guide to always be elegant and comfortable, whatever the occasion:

Formal: business meetings, important conferences, institutional events.
We will explore the garments that convey authority and professionalism, with combinations that express confidence and distinction.

Casual: brunches, informal business lunches, social evenings with friends or colleagues, relaxed gatherings.
Discover the outfits that allow you to be elegant without giving up comfort, always maintaining an impeccable style.

Leisure: weekend getaways, travel, recreational activities, hobbies.
Here we will explore practical and refined outfits that allow you to enjoy leisure time with style and personality, without losing sight of your image.

Ceremony: weddings, gala events, theater premieres, formal evenings, special celebrations.
Suits and accessories for moments that require elegance and refinement, to be impeccable in the most solemn and memorable situations.

You will also find a BONUS dedicated to the Blazer
The key to male elegance. A well-chosen blazer is a fundamental element of the men’s wardrobe, suitable for a variety of contexts. We will explore how this garment can easily adapt to both formal and casual settings, pairing with different outfits, and how to choose the perfect model based on fit and manufacturing details.

A Journey in Continuous Evolution

The journey toward perfecting our style is a voyage that never ends. With our complete course, you will have already acquired the necessary skills to make a leap in quality, become an expert, and a point of reference for others. However, classic style is constantly evolving, and our path does not stop here.

We are constantly seeking new inspirations, collaborating with prestigious partners who will share their experiences and further enrich our vision. Future updates to the course will allow you to stay always in step with trends, while preserving the essence of the classic.

These updates will be developed by listening to the requests of our community to ensure that the most relevant topics are always explored in depth. We will prioritize the following subjects:

How to build the first Wardrobe

The Tailoring World: from measurements to the final suit

Tour of Italian Tailoring Houses: Styles and Characteristics of the various Italian tailoring schools

From classic Church's, Edward Green, and John Lobb to bespoke shoes

Journey through Maison Cilento in Naples: shirts, ties, and accessories

Coats and buttons with Michele Mescia of Sartoria Mescia in Turin (Forbice d'Oro award)

New technical fabrics and innovative methods in classic menswear with Officina Sartoriale Milano

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70+

Exclusive Videos

A complete path that guides you step-by-step through every aspect of classic menswear.

40+

Years of Experience

Practical and detailed advice on fabrics, fit, and combinations, guiding you safely and helping you avoid mistakes and wasted money.

10+

Excellence Partners

You will find exclusive content created with over 10 prestigious partners in the world of style and Italian craftsmanship, with future updates further enriching your training.

How can you proceed with the purchase?

Please note that the brandTHE SECRETS OF STYLE is held by Italian Style Network APS, a non-profit cultural association.
The purchase of the course at the indicated price is reserved only for members. The amount also includes the annual membership fee of €10.00.
Becoming a member is very simple and our Team will be at your disposal to complete all the formalities and answer any questions.
For direct contact, use the WhatsApp button at the bottom right.

Are you undecided?

Do you want to know more before purchasing? Book a personalized call with our team. During the call we will answer all your questions and, if you wish, we will give you access to some videos from the course. You will have trial videos available for 3 days, so you can evaluate if our training path is right for you, with no obligation.

Direct Purchase

If you are ready to begin your journey towards elegance, you can purchase the course directly. Just click the button below and follow a few simple steps. Once payment is complete, you will receive immediate access to all content and can start your journey right away.

LOGO | The Secrets of Style

Heritage Academy

We are a non-profit association, which is why the course is offered to our members for only €1,200.00. The annual membership fee of €10.00 is included and our Team is available to guide you through the registration procedure before your purchase.

  • The World of Fabrics: No. 22 Video Lessons on fabrics and their characteristics

  • Elegance – The Criteria of Fit: No. 23 Video Lessons on the criteria of fit

  • The Four Registers: No. 32 Video Lessons on outfits for every occasion

Price:  €1,200.00

Satisfied or Refunded

If you are not satisfied, simply contact customer service and you will be refunded within the specified terms.

Free Trial

We offer you a free trial of the experience, without any obligation. Book your call now, during which we will grant you access.

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Paga con PayPal o carta di credito. Per il bonifico, compila il form della prova gratuita e ti contatteremo per definirlo.

Knowing how to dress
is a game

If you know the rules...

Cosa imparerai nell'Academy |THE SECRETS OF STYLE

Everything Starts with the Fabric

Knowing fabrics, weights, textures, and colors will allow you to instantly choose the right combination

Elegance Lies in the Voids

Knowing the parameters of fit will allow you to create a wardrobe that enhances your figure

Communicate Without Words

Knowing the four registers—formal, informal, leisure, and ceremony—will allow you to stand out on every occasion

Made to Measure is Better

Understanding the harmonies of a made-to-measure suit will allow you to wear a garment everyone will admire

The Devil is in the Details

Knowing the value of accessories and how to match them will allow you to personalize your style

Form is Substance

Knowing the rules of classic menswear will allow you to be well dressed, not just to have a nice outfit

The Impertinent Suspender

Only when you know all the codes of classic style can you skillfully break them

reviews

The thoughts of our associates

Mario Bellitti | Academy Review

I have known Antonino Ubaldo Caltagirone for years and I can say that he is more than a friend: he is an inexhaustible source of knowledge about secrets that few still keep. Working in the world of luxury means having a maniacal attention to every detail, and personal style is no exception. This course, led by Antonino, allowed me to elevate my wardrobe to a level that fully reflects the values of the brand I represent. Each lesson was a journey into taste, elegance, and tradition, with a depth of knowledge that only he can convey.

Mario Bellitti | Academy Review

Mario Bellitti

Sales Manager Vhernier
Nicola Spadafora | Academy Review

Working daily in institutional and high-profile environments requires not only technical skills, but also an image that conveys authority and respect. Thanks to the Academy, I have refined my style, learning to communicate confidence and professionalism through what I wear. An added value for my career.

Nicola Spadafora | Academy Review

Nicola Spadafora

Lawyer and President CONFAPI Milan
Elisa Polverini | Academy Review

I had the privilege of hosting The Secrets of Style and Antonino Ubaldo Caltagirone as a training speaker for my Hairdressing Academy, and the impact was extraordinary. Antonino has the unique ability to intertwine the culture of style with the values of beauty, sharing secrets that are not just techniques, but real life lessons. His interventions inspired our team to see personal style as an extension of our art, elevating our professional vision and enriching our approach with clients. An experience we will carry with us for a long time.

Elisa Polverini | Academy Review

Elisa Polverini

CEO and Art Director Polverini Hair Academia
Maria Teresa Bergamaschi | Academy Review

I have known Antonino Ubaldo Caltagirone for many years, and besides being a friend, I consider him a true philosopher of style. His ability to analyze, interpret, and convey the principles of taste and elegance is unique, and The Secrets of Style project is its highest testimony. It is not just a brand, but a true cultural mission that manages to preserve and spread values that are now rare. Every detail, every lesson, every word conveys a depth that goes beyond mere appearance, touching the very essence of style as an expression of one's identity. I am honored to have shared part of his journey and to be able to call him a friend.

Maria Teresa Bergamaschi | Academy Review

Maria Teresa Bergamaschi

Lawyer Studio Associato Palazzo Bergamaschi
Francesco Mandressi | Academy Review

I discovered that Antonino Ubaldo Caltagirone's course is an extraordinary resource especially for those who, like me, thought they did not need it. I always thought elegance was a topic for those who frequent certain environments or have a strong interest in fashion and image. I was wrong. What Caltagirone teaches is that style and elegance speak about ourselves and how we relate to the people we come into contact with in our lives.

Francesco Mandressi | Academy Review

Francesco Mandressi

Project Manager Mondadori Libri Spa
Yuri Tartari | Academy Review

Since a very young age I have been passionate about classic elegance. It is a concept and a lifestyle that transcends time and trends. Certainly: simplicity, refinement, and sobriety. Well-cut garments, high-quality fabrics, and a palette of neutral and sophisticated colors. But classic elegance is not just about clothing or its accessories. Its fundamental core is personal behavior: courtesy, respect, and discretion. And it is in the examples of great gentlemen, observing their style, being amazed by their class, that you begin to love it and learn to handle it, to master it. In the Italian and international scene, my friend Antonino Ubaldo Caltagirone is certainly a point of reference, an undisputed standard-bearer of these values with his person, a champion always fighting with his initiatives in the battle for the defense of classic elegance and immortal beauty.

Yuri Tartari | Academy Review

Yuri Tartari

Lawyer, Politician, Public Figure
Giovanni Alfieri | Academy Review

I have known Antonino for several years and have always appreciated his dedication to the subject of style, lived as a total experience of masculine living. The philosophy on which he bases his Work is authenticity and sobriety, cornerstones in the world and way of Being. I thank Antonino for his “mission” which, fortunately, he has the opportunity to share with others.

Giovanni Alfieri | Academy Review

Giovanni Alfieri

Plastic Surgeon, Alfieri Medical Studio
Alfonso Mattozzi | Academy Review

I have known Antonino Ubaldo Caltagirone for many years, and in him I have always seen a unique figure, able to combine the depth of a philosopher with the taste of a true master of style. The Secrets of Style project reflects his passion for elegance and his extraordinary ability to preserve and pass on values that today risk being lost. When Antonino comes to visit me in my restaurant, a magical atmosphere is created: there is special attention from other customers, and almost without realizing it, everyone starts talking. The restaurant becomes a party, a place of human exchange as rarely happens. It is an honor to know and collaborate with such a person, able to make even the simplest moments special.

Alfonso Mattozzi | Academy Review

Alfonso Mattozzi

Heir of the Mattozzi L'Europeo Restaurant Dynasty in Naples
Sara Micheli | Academy Review

Getting to know Antonino Ubaldo Caltagirone was an enlightening experience. In my work, aesthetics is not just a matter of appearance, but a balance between form and substance, between what is seen and what is. Antonino perfectly embodies this philosophy: he is not only a style expert, but a true master at bringing out a person's identity through details and choices that reflect their essence. His helpfulness and ability to listen helped me understand how much image can be an added value in the medical profession, where elegance and self-care inspire trust and respect.

Sara Micheli | Academy Review

Sara Micheli

Anesthesiologist and Aesthetic Doctor
Simeone Alfred | Academy Review

I had the pleasure of reading The Secrets of Style and meeting Antonino Ubaldo Caltagirone personally. What struck me most is his helpfulness and the passion he puts into sharing what he knows. The book is a mine of ideas and reflections that go far beyond appearance, touching on themes of identity and authenticity that every professional should consider. Antonino showed me how style is a language, a way to communicate who we are even before we speak. In a world where superficiality often reigns supreme, he reminds us of the importance of what is authentic and timeless.

Simeone Alfred | Academy Review

Simeone Alfred

Orthopedic Surgeon
Cristiano Fontana | Academy Review

The course “The Secrets of Style” is a real journey into the world of classic men's dressing, and I can say that it has radically transformed my approach to clothing. Thanks to the carefully structured lessons, I learned the importance of fit and how it can make the difference between an ordinary and an extraordinary outfit. One of the most valuable aspects of the course was the topic of fabrics. The variety of materials and their characteristics were explained in detail, allowing me to understand not only how to choose the right fabrics for every occasion, but also how these affect the appearance and durability of garments. The teachings on style are not limited to theoretical notions, but are accompanied by practical examples that facilitate application in everyday life. I learned to better evaluate my purchasing choices, favoring garments that reflect the criteria of elegance and functionality. In conclusion, I highly recommend “The Secrets of Style” to anyone who wants to deepen the art of classic style and improve their wardrobe. This course is not only informative, but also inspiring, making it an indispensable investment for anyone who really wants to understand and master masculine elegance.

Cristiano Fontana | Academy Review

Cristiano Fontana

MedTech Strategic Advisor, Board Member and Investor

Frequently Asked Questions
FAQ

Do you have more questions? Contact us, our team will be at your disposal.

1

The Heritage Academy is designed for those who see style as an art to be mastered. It is the ideal path for gentlemen and enthusiasts of elegance, for those who want to refine their image with awareness and confidence. If you are a professional, entrepreneur, or want to stand out in the business world, this course will give you the tools to communicate authority and sophistication through your style. It is also perfect for coaches and trainers, who will not only enrich their knowledge but also find open doors for future collaborations. Whether you are a beginner or an expert, inside the course you will find new content and practical techniques to take your style and relationships to the next level.

2

You will learn to master the art of dressing for every occasion, from formal and informal contexts to leisure time and gala or ceremonial events. You will deepen your knowledge of fabrics, fit, and how to build a versatile and refined wardrobe. Furthermore, you will understand how to choose and guide artisans and tailors in the creation of bespoke garments, acquiring the skills to be a true reference point in men's style.

3

The course is yours forever! Once purchased, you will have unlimited access to all video lessons, which you can review whenever you want, with no expiration.

4

Yes, the course is designed to be accessible to everyone. Even if you are just starting out, you will learn the fundamental concepts of classic dressing and how to build your personal style in a simple and practical way, starting from the basics and advancing to master more complex details.

5

Yes! You can follow the course from any device, whether it's a computer, tablet, or smartphone. All lessons are available online and accessible at any time, wherever you are.

6

The price of the course reflects the quality and exclusivity of the content you will receive. Consider that the cost of a single bespoke suit can range from a few hundred to several thousand euros, and if you don't know the right rules of fit and fabrics, you risk making costly mistakes. Thanks to this course, you will learn to correctly evaluate both ready-to-wear and bespoke garments, avoiding waste of money on wrong purchases or clothes you will never wear.

Moreover, the course offers you a wealth of knowledge that you can apply for a lifetime, allowing you to build a wardrobe that expresses the best of your style, never compromising on quality. Consider this investment as a long-term saving, which will prevent costly mistakes and always allow you to make informed choices.

7

Yes, our 'Satisfaction or Refund' guarantee allows you to request a refund if the course does not meet your expectations. To start the process, you must not have viewed more than 10% of the course; then simply contact our customer service at info@thesecretsofstyle.com, specifying the reasons for your request. We will be happy to assist you.

8

Payment by bank transfer is not available for direct purchase. However, you can choose to leave your details to access the free trial. During the dedicated call, you can define the payment methods with us, including bank transfer.

LOGO | The Secrets of Style

Heritage Academy

We are a non-profit association, which is why the course is offered to our members for only €1,200.00. The annual membership fee of €10.00 is included and our Team is available to guide you through the registration procedure before your purchase.

  • The World of Fabrics: No. 22 Video Lessons on fabrics and their characteristics

  • Elegance – The Criteria of Fit: No. 23 Video Lessons on the criteria of fit

  • The Four Registers: No. 32 Video Lessons on outfits for every occasion

Price:  €1,200.00

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